Mora

Independent fictional concept. The scenario below illustrates design thinking; it does not describe measured client results.

The imagined gap

Daytime venues are often found while people are already nearby and making a quick choice.

The design approach

Make the offer, opening hours and location easy to scan from the first screen.

Guest journey

The website supports a practical visit without losing warmth.

Mobile improvements

A shorter path makes it easier to decide, locate the cafe and plan the visit from a phone.